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Facebook has unveiled its plans for the newer service “Facebook Lite” in an attempt to streamline the Facebook experience.  There will only be links to see walls, your friends’ walls, profile info, and photos and videos.  This sounds like a fine idea… But then, it also sounds like what Facebook used to be before the endless stream of changes that have taken place since 2008.

Remember the days of yore (because 2004 is so old-school now), when a bare-boned Facebook captured your heart, mind and credit hours with the simplest user interface out of all the social networking sites? There was no live feed of friends’ updates, there wasn’t even a home page initially.  Even at its simplest, Facebook was able to build a loyal following that grew beyond 200 million strong this past spring.

The situation feels like MTV2 revisited.  MTV brought The Box (a viewer request channel that aired music videos commercial-free) in 1996.  They turned that into MTV2 to have a place to show more music videos and a wider range of music genres. Because it had focused so much on developing reality TV shows and teen dramas, it was as if MTV literally ran out of space to fit music into its own channel. 

Facebook seems to be running out of space to fit… “facebooking.”  Now Facebook is overwrought with outside applications, Zuckerberg bought FriendFeed for who knows what reason.  And Facebook seems a little obsessed with Twitter, especially since failing to acquire Twitter in March.

There’s no longer any room for the charm that made Facebook what it once was.  So they have to start over on a new site.  But will one site be enough? (There are 5 channels of MTV in the US alone). For more info on Facebook Lite, check out the ever-useful Mashable and TechCrunch.


Every day I receive at least 10 direct messages via Twitter, inviting me to click a link and find out how so-and-so got over 16,000 followers in less than 90 days, or how so-and-so got 15,625 followers in 30 days, and so on. “Dominate Twitter!” they write, as if that’s supposed to excite me into a clicking, re-tweeting frenzy.  Why would I try to dominate Twitter? I love Twitter! Besides, Facebook couldn’t even do it…

I’m sorry if this hurts your feelings, “@SocialMediaGuruExtraordinaire,” but I will never click your link. I don’t want a million followers. And more importantly, I do not want that many followers in 30 days.

I would never get to meet them!

Sure, like every blogger I want people to visit my blog. It’s almost as important that they like it. But the fun of Twitter is the people (my tweeps). And how is one supposed to get to know their followers if they just blindly collect them like Beanie Babies? I know it’s been said that there’s no one way to use Twitter, and I agree. But man, there are plenty of awful ways to use it. Depending on your reasons for creating an account, Twitter relationships should purposeful. The tacky follow-mongering is really not a good look.

This Month in Bobby’s Penning

July 2018
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