Facebook has unveiled its plans for the newer service “Facebook Lite” in an attempt to streamline the Facebook experience.  There will only be links to see walls, your friends’ walls, profile info, and photos and videos.  This sounds like a fine idea… But then, it also sounds like what Facebook used to be before the endless stream of changes that have taken place since 2008.

Remember the days of yore (because 2004 is so old-school now), when a bare-boned Facebook captured your heart, mind and credit hours with the simplest user interface out of all the social networking sites? There was no live feed of friends’ updates, there wasn’t even a home page initially.  Even at its simplest, Facebook was able to build a loyal following that grew beyond 200 million strong this past spring.

The situation feels like MTV2 revisited.  MTV brought The Box (a viewer request channel that aired music videos commercial-free) in 1996.  They turned that into MTV2 to have a place to show more music videos and a wider range of music genres. Because it had focused so much on developing reality TV shows and teen dramas, it was as if MTV literally ran out of space to fit music into its own channel. 

Facebook seems to be running out of space to fit… “facebooking.”  Now Facebook is overwrought with outside applications, Zuckerberg bought FriendFeed for who knows what reason.  And Facebook seems a little obsessed with Twitter, especially since failing to acquire Twitter in March.

There’s no longer any room for the charm that made Facebook what it once was.  So they have to start over on a new site.  But will one site be enough? (There are 5 channels of MTV in the US alone). For more info on Facebook Lite, check out the ever-useful Mashable and TechCrunch.

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